InfoWest Brand Strategy — Quarterly Roadmap (Q2 2026 → Q1 2027)

Q2 2026

May 12 → Jun 30 · JUN 1: NEW SITE + OFFER LIVE

1Launch ICP Acquisition + Offer

Persona pages live (5). Sales team trained on new packages. Family + Budget paid campaigns back on. First monthly rotating offer in market.

Adam

2Build Lead + Customer Nurture (GHL)

Retention flow. Tier-upgrade flow. Video testimonial collection. Wireless→Fiber migration test on a fiber-eligible segment. The end-to-end pipeline needs to work as one — leads, upsells, retention, migration all move smoothly through GHL. Sales/CSR → Infrastructure handoff designed. Squeezes more out of the leads + customers already in the database. Referral revamp polishes in Q3.

Adam (marketing + GHL config) · Tyler (potential pillar PM, TBC) · Dev team

Q3 2026

Jul → Sep

1Stand up Fiber new-project sourcing

Formalize MDU/HOA/SFH demand-gen motion. Opt-in capture methodology. Candidate-area pipeline view. Pre-sign-up demand → construction approval.

Steve Miles · Adam (paid + creative)

2Kick off Content Engine + Per-City LPs

First monthly content batches. Founder + testimonial video series. Blog cadence begins. Per-city landing pages (St George, Cedar City, Washington, Hurricane, Richfield, etc.) ship alongside content for geo SEO + location-specific paid landing. Must start in Q3 to hit 6-month brand-lift mark by Q1 2027.

Adam (shoot, write, voice) · Laiza (blog, social) · Claude (labor)

—Referral revamp (sub-phase, not a priority)

Polishes inside the GHL Nurture pillar started in Q2. CSR team's ideas + Adam build + GHL automation. Operational, not counted toward the quarterly priority cap.

Adam · CSR team

Q4 2026

Oct → Dec

1Content Engine to weekly cadence

AmpCast-clone rhythm stable. Adam + Laiza + Claude operating in sync. This is the build year — sustained output is the goal.

Adam + Laiza + Claude

2Wireless → Fiber migration full rollout

Segment Sonar base by fiber-eligibility. Run sequenced migration offer to fiber-eligible wireless customers. Win the migration before competitors do.

Adam · Tyler · Heather

3Per-Project Fiber LPs

Regional fiber pages per the Fiber Marketing Plan motion — construction status, opt-in capture, area-specific copy. Deferred from earlier quarters because Q2-Q3 are heavily loaded with the personas campaign. Supports both the migration rollout (#2) and the Q3 new-project sourcing pipeline.

Adam + web team

Q1 2027

Jan → Mar

1Annual strategy refresh

Full Diagnosis → Strategy → Tactics → Measurement cycle. Evaluate the May 2026 pivot's outcomes. Re-anchor the year.

Adam · Kelly

2Content Engine scale-up

Use 6-month brand-lift data to decide what to amplify and what to retire. Double down on formats that work.

Adam + Laiza

3Paid scale-up evaluation

If offer LTGP:CAC has cleared 3:1 over a 90-day window, consider scaling paid spend toward the ~$400 CAC ceiling.

Adam · Kelly (approval)

Always running

Not quarterly priorities. Maintenance + previously-launched pillars that have become operations.

Brand-layer Fred's radio campaign · Senior Saver + Richfield print · Big events (Movie in the Park, River Crossing, SUHBA, Q3/Q4 anchors). Kelly owns voice. Laiza owns events.

Existing Passings Blitz Continues through Dec 2026, restricted to areas ≤6 months past cross-connect certification (Q2 quick-win rule). Older projects keep baseline awareness only. Adam asks Infrastructure to add community names to the cross-connect channel so the rule can be applied consistently.

Brand Search (Google) Never paused. Capture intent. Block competitors from stealing branded clicks. Adam owns.

Monthly offers (after Q2) Once launched, the rotating-offer engine becomes operations: pick next month's offer, ship creative, train sales, measure.

Content cadence (after Q4) Weekly content output continues. Adam shoots and writes. Laiza handles blog and social. Claude does cross-channel labor.