Q2 2026 Brand Strategy Workshop

Acquisition-first during the wireless→fiber market transition.

Four artifacts. One direction. Squeeze the pipeline two ways — better offers convert inbound leads; GHL nurture activates the leads and customers already in our database. New site launches June 1.

🚨 Hard deadline: Friday May 15 — gating decisions must lock or Jun 1 launch slips. See the Offer Brief for the 5 decisions still open.
The Workshop

Four artifacts, in reading order

Each doc is a one- or two-pager. Read top-to-bottom for the full strategic picture, or jump straight to what you need.

01

Diagnosis & Strategy

Why we're doing what we're doing

The market context, the three constraints (offer wall · dormant database · install handoff), the two-priority Q2 strategy, and the growth metrics that drive decisions. Replaces call volume / ARPU / churn as the decision-driving KPIs.

Open the one-pager 02

Quarterly Roadmap

When each priority lands

Q2 → Q1 2027 sequencing. Maximum 2-3 priorities per quarter. Q2: ICP+Offer + GHL Nurture. Q3: Fiber new-project sourcing + Content Engine + Per-City LPs. Q4: Content weekly + Wireless→Fiber rollout + Per-Project Fiber LPs.

Open the roadmap 03

Q2 Execution Plan

What lands when, who owns it

Week-by-week deliverables, owners, dates, dependencies, risks. Workstream A (Acquisition + Offer), Workstream B (GHL Nurture), Workstream C (Fiber blitz <6-month quick-win). Critical path compressed for Jun 1 launch.

Open the execution plan 04

Offer Brief

The Jun 1 launch offer

Graduated 6-month intro pricing: $35/mo Budget & Family · Tech at $45 · Pro at $55 · Ultimate excluded. Math, stay-rate sensitivity, the never-advertised price-lock save offer at month 6 ($5 off for 2yr · $10 off for 3yr), and the 5 decisions still open for Friday.

Open the offer brief
If you only have 5 minutes

Read the Diagnosis & Strategy one-pager (01), then jump to the Offer Brief (04).

The Diagnosis explains why we're acquisition-first right now. The Offer Brief shows what we're shipping June 1 and why. The Roadmap (02) and Execution Plan (03) are the operating docs — read those once you have the strategic frame.

Strategic Context

The three things to know

From the diagnosis, in one strip.

📊
Pipeline is flat, not broken

Sales calls flat at ~580/month Feb–Apr 2026. Wins flat at ~155-170/month. The funnel is steady. More volume won't fix the gap — conversion will.

💰
The offer is the wall

17% of inbound sales calls name a price objection. ~63 competitor price quotes per month cited by customers. The bottleneck is the price step, not demand.

🌐
Market is mid-transition

Wireless→fiber migration is happening market-wide. When a household's neighborhood gets fiber, they leave wireless. Whoever signs first wins the ~16-year tenure.